Is Millets owned by go outdoors?

Millets outdoor logo

If you’re an outdoor enthusiast, you may have come across two popular outdoor retailers in the UK: Millets and Go Outdoors. And you may have wondered if there’s any connection between the two. One question that often comes up is whether Millets is owned by Go Outdoors.

The answer is yes, Millets is owned by Go Outdoors. In 2019, JD Sports Fashion Plc, the parent company of Go Outdoors, acquired Millets from the Outdoor & Cycle Concepts (O&CC) Group Ltd. The acquisition was part of JD Sports’ strategy to expand its outdoor retail offering and increase its market share.

Millets, which was founded in 1893, has a long history of providing outdoor clothing, footwear, and equipment to customers in the UK.

The brand has over 100 stores across the country and a strong online presence, offering a wide range of outdoor gear for camping, hiking, and other outdoor activities.

Go Outdoors, on the other hand, was founded in 1998 and has grown rapidly to become one of the UK’s leading outdoor retailers.

With over 60 stores across the country, Go Outdoors offers a wide range of outdoor clothing, equipment, and accessories for camping, hiking, cycling, and fishing.

Since the acquisition of Millets by Go Outdoors, both brands have continued to operate independently, with each brand maintaining its own stores, online presence, and product range.

However, the acquisition has allowed JD Sports to create synergies between the two brands, such as joint marketing and promotional activities, and the sharing of expertise and resources.

While Millets and Go Outdoors are two distinct brands with their own identities, they are both owned by JD Sports and are part of the company’s strategy to dominate the outdoor retail market in the UK.

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